If Google sees that several high-authority sites link back to your pages, it will assume that you have relevant content that’s worth linking to for other websites. When you gain backlinks, it serves as a symbol that other websites endorse your content. You want to have a high-authority domain because it helps you appear in more relevant search results. Why do backlinks matter?īacklinks are essential to your business because they determine your page’s authority. High-quality backlinks will drive better results for your business and help you rank in the search results. It’s also best to have a few high-quality links over many, low-quality links.

Stick to earning natural backlinks that will help improve your site’s ranking and boost your domain authority.

There are opportunities that allow you to pay for links to your website, but if you do so, you risk diminishing your ranking or getting banned by Google. However, if you want a backlink to add value to your site, it needs to be a natural link. These links are also known as inbound or incoming links. For Company A, this link is a backlink.Ī backlink links back to your website from another site. Company B, a notable credit card company, links to that article on their website. These connections help drive traffic to your site and improve your site’s authority.įor example, let’s say Company A writes a blog post about how to build credit.

It’s the process of making connections through external websites. If you want to learn more about backlinks, call us today at 88 to speak with a strategist about how we can help you improve your site’s ranking.īacklinks form when one website mentions another website on their site and links to it.

On this page, we’ll cover what backlinks are, why they’re important, and seven tools to help you check them. If you want to learn how to check backlinks and the best tools to check your backlinks, you’ve come to the right place.

Online backlink checker